Nominees for the People of Distinction | ZHANG Yi: Advancing Development Through Writing, Safeguarding the Voyage Through Communication

Zhang Yi has worked at the International Campus since 2016, for over ten years now, having served successively as Deputy Director of the ZUI General Office and Deputy Director of the Campus General Office. Over the past decade, she started from scratch to build the college's publicity platform and brand communication system, and during critical periods led her team in standing guard day and night to protect a clean cyberspace. With solid professional competence and a strong sense of responsibility, she vividly embodies the pioneering character of a management service provider. She has repeatedly been recognized as an outstanding individual in admissions work and an advanced worker of the campus.

I. Ten Years of Dedication: Fulfilling the Original Mission Through Service and Education

For ten years as one day, Zhang Yi has always kept the needs of faculty and students in mind, and is adept at identifying problems and driving improvements in daily work. She is regarded by faculty and students as a "reliable" administrative backbone. During her time at ZUI, starting from zero, she systematically sorted out the college's various administrative workflows, promoted website optimization and the launch of service guides, clarifying procedures and providing convenience for faculty and students. After transferring to the Campus General Office, she also actively assisted in comprehensively reviewing and optimizing multiple institutional regulations, including the "Three Major Matters and One Large Sum" decision-making rules, as well as various processes such as seal use, legal affairs, vehicle reservations, and agenda submission, improving the efficiency of faculty and students' affairs and continuously optimizing internal governance effectiveness. She led the proposal for building an international bilingual campus. In response to the bilingual needs reflected by international faculty and students in daily affairs, she actively coordinated with the Support and Guarantee Department, Language Center, Youth League Committee, and other departments to promote the bilingualization of the General Office's processes on the one-stop service platform, and drafted a bilingual campus construction initiative, opening up channels for reporting bilingual issues and actively contributing to the development of an internationalized campus environment. While serving as the publicity committee member of the ZJUI Party General Branch and Faculty Party Branch, she combined the cultural intersection of the two universities, took the lead in planning the "Zhu Kezhen Spirit" series of Party-building innovation projects, integrated the spiritual essence of the older generation of scientists with the reality of internationalized education, organized the compilation of one bilingual spiritual study handbook, and led the formation of over 50 course-based ideological and political education cases, promoting the Zhu Kezhen spirit deeply into the hearts of faculty and students.

Organizing the "Zhu Kezhen Spirit" Special Study Session

II. From Nothing to Something: Creating the ZJUI Brand Communication System

In 2016, when ZJUI was first established, brand communication was almost a blank slate, and it faced tremendous pressure to complete admissions publicity work within two months. Zhang Yi started from zero and courageously shouldered the burden, assisting in compiling ZJUI's first admissions brochure and the International Campus's first admissions publicity PPT, welcoming the first cohort of new students. Subsequently, she led the systematic construction of the college's new media publicity matrix and brand communication system, designed and established the ZJUI brand visual identity system, unified image standards for publicity materials, cultural and creative merchandise, and public space displays, giving rise to a distinct and recognizable ZJUI image identity. On this basis, she formed the ZJUI Brand Communication Center student team, enabling many students who love creating to personally participate in the college's brand publicity. From content gathering and editing, visual design to communication planning, a stable publicity force was gradually established, contributing to telling the story of the Zhejiang University International Campus well.

Group photo with the first batch of ZUI Brand Communication Center student backbone members; Organizing student photography practical training

In terms of brand content creation, she led the completion of creative planning and filming organization for multiple college image promotional videos, following through the entire process from script writing and organizational arrangements to on-site coordination; planned and edited the college's Chinese-English introduction brochure, completed the cultural upgrading and renovation of the college's public spaces, integrating the college's engineering innovation characteristics into spatial displays. She actively explored cultural and creative IP development, participated in designing a rich variety of cultural and creative merchandise, opened up sales channels for the college's cultural and creative products, integrating college culture into daily life in ways faculty and students enjoy and making it readily accessible, allowing cultural identity and sense of belonging to be transmitted and sustained through each cultural and creative product.

The ZJU "Qizhen Research and Study Space" led by her was awarded Zhejiang University's "Most Beautiful Research and Study Space"

In addition, she actively planned and organized various activities to help firmly establish the college's image through events — successfully promoting the inclusion of the ZJU course module in the university's SDG Global Summer School (only 3 selected in the first year) and hosting it for multiple consecutive years, leading the entire process of admissions, course scheduling, and grade certificate issuance, gathering top faculty from Cambridge, Imperial College, and other institutions, attracting over 500 global students cumulatively. At the same time, she also assisted in completing the curriculum design and admissions for the "Global Classroom" China-US Summer School, and the planning and hosting of academic activities such as the ZJU Future Conference.

Editing and designing the ZJU series of brochures

In terms of external communication, she led the construction of the ZJU official website, led the team in operating multi-platform matrices on WeChat, Douyin, LinkedIn, Instagram, and others, created multiple special columns such as "Walking with Teachers," "Inside and Outside the Classroom," "The Power of Role Models," and "Research Online,"

cumulatively writing and publishing over 1.6 million words of faculty and student stories. With high-quality graphics, text, and video content, the WeChat subscription account's regular readership ratio reached nearly 40%, close to three times the industry average; the ZUI-tagged Douyin single-platform views exceeded 3 million. Four faculty and student stories appeared in central media outlets such as People's Daily, Xinwen Lianbo, and Xinhua News Agency, and overseas platform followers grew to 2,361. After transferring to the campus, she led the construction of the campus integrated media student team, organized media research tours, and expanded cooperation with mainstream media such as Global Times and China News Service. In her words: "Publicity is not talking to oneself; it must be close to the heartbeats of faculty, students, and parents, making every word 'stand up' and every image 'come alive.'"

III. Advancing Governance Through Writing: Serving the Campus's Strategic Development

For many years, especially after transferring to the Campus General Office, Zhang Yi has undertaken a large amount of important document writing work. On average, she writes over 30 reports, policy recommendations, and research reports submitted to higher-level departments such as the Ministry of Education and the National Development and Reform Commission annually, compiles more than 10 important report PPTs, completes over 20 important speech materials, and promptly and efficiently completes various information statistics and submissions. Two policy recommendations were adopted by the General Offices of the CPC Central Committee and the State Council and the Ministry of Education, and one Ministry of Education new engineering course project was successfully concluded. She also deeply participated in the compilation of the International Campus's "15th Five-Year Plan" development plan, innovatively established a China-foreign collaborative open-door consultation mechanism, assisted in organizing bilingual strategic seminars, and compiled bilingual planning materials. Since 2024, she has also undertaken special work for the International Cooperative Education Demonstration Zone. She actively coordinated with various departments and multiple parties such as the Haining International Cooperation Office, coordinated and tracked the implementation of key tasks, revised drafts multiple times over four consecutive months, and completed the high-quality mid-term evaluation of the Demonstration Zone construction, which passed smoothly. At the same time, she also accelerated the iterative upgrading of key tasks in the Demonstration Zone in strict accordance with requirements. In July 2026, the Zhejiang University-Haining City Comprehensive Strategic Cooperation Conference and the Special Meeting on Deepening the Construction of the International Cooperative Education Demonstration Zone were successfully held, with multiple key and difficult tasks signed and unveiled, achieving substantive breakthroughs in key areas and bringing the Demonstration Zone construction to a new level.

Presenting the campus story at the Campus Exhibition Center

With ten years of persistent dedication and creativity, she has enabled a college to possess its own visual image and spiritual identity from nothing, and helped a group of faculty and students grow into storytellers of China's story; with ten years of steady and focused effort, she has enabled important documents to leave vivid footnotes for the campus's development, and kept a cyberspace clean and orderly. She is a microcosm of the pioneers on the International Campus's management service front. There are many more campus management service workers like her, silently cultivating and steadily taking root in their own ways, making unremitting efforts to comprehensively advance the construction of the International Cooperative Education Demonstration Zone, help the campus navigate steadily and go far, and safeguard the growth and success of faculty and students.