The course aims to analyse how mass media is developing nowadays and what kind of impact does it bring to the society. This course also focusses on key elements constituting contemporary ecosystem of communication. Participants are expected to conduct case studies to learn how communication and mass media across interdisciplinary fields.

The course aims to analyse how mass media is developing nowadays and what kind of impact does it bring to the society. This course also focusses on key elements constituting contemporary ecosystem of communication. Participants are expected to conduct case studies to learn how communication and mass media across interdisciplinary fields.

This course is based on the frontier international corporate operation theory in the circumstances of Chinese market. It focuses on the key points, including the international enterprise management, classical business model in international enterprise management, cross-cultural management, communication and negotiation, and international human resources management. This course combines theory with practice and provides theoretical guidance and empirical basis for students in the fields of international enterprise management through theoretical explanation and case analysis.

Corporate Finance is a course which studies corporate investment, financing theories and other financial management problems in order to achieve the maximum market value of the corporation in the capital market. In this course we mainly focus on net present value, capital budget, risk and capital assets pricing, dividend policy, M&A, and financial crisis. Our course can provide students with lots of case study and discussion chances to help them better understand how corporate finance functions.

The course aims to lead participants to understand the rapid changing world and analyse those phenomenon and related field both theorical and practical perspectives. The first part of this course is focussing on introducing a set of tools to assess and evaluate for developing an empirical research. Participants are expected to utilise the tools they learned through first part and further apply those theories to analyse cases in the real world.

International finance, the core curriculum of finance, is a course that deals with international monetary relations and financial activities. It is not only the major course for majors of finance, commerce and management, but also an elective course for non-economic majors. This course mainly introduces international monetary and financial theories and policies. The whole course is organized into two parts. The first part focuses on the basic concepts and theories on current account, exchange rate and open-economy macroeconomics.

Changes in the international market have always been unpredictable. Before 2000, no one would think that Motorola would fall. In 2005, no one believed that Nokia would have such a big recession. For enterprises, the focus of marketing is to gain insight into customer needs and create value for the company, but also to bring profits to themselves and continue to grow. This course is mainly for the responsible person or senior executive of the company, and discusses the relevant content of the marketing of the international market.

The course is focussing on the international relations and to lead participants the transforming position of China, the strategic plan, and bilateral as well as multilateral relations among countries. This course also introduces a set of theories related to international relations and help participants to analyse the dynamics both regionally and globally. The conversation on economy, politics, and diplomatic issues are also included.

The course aims to provide a set of selected cases from international trade field to reflect the global economy trend and also the international dynamics. The course would be conducted by analysing a case through multiple angles and help participants shape a clear picture on international trade and also build up the capacity to apply theories to the real world. The participants are expected to have an overview on leading issues of international trade.

1. Course DescriptionIn the context of traditional international trade, it is purely the process of exporting tangible goods, such as garment, sports shoes, bicycles, camping goods etc. from the exporters (sellers, shippers) to overseas importers (buyers, consignees), namely, the importers purchase goods from the exporters overseas.