The course aims to provide a landscape on globalisation and integration as well as upgrade of the industry, including how an enterprise shall expand their business globally, how to identify potential target for acquisition, and what kind of elements shall be taken into consideration for international business management. Participants are expected to learn the skills on strategy, evaluation, investment, negotiation, and capital market with the purpose to build up their deal strategy, reduce the risks and costs, and business globalization.

We focus in this course on leading, building, and maintaining human assets in start-up and small, growing operations. Building human assets is particularly relevant in the entrepreneurial context because it is critical for entrepreneurial firms to acquire the resources and establish the organizational capabilities that both facilitate growth and promote short-term and long-term stability.

Intercultural Communication

Intercultural Communication

The course is built with the purpose to provide participants some basic knowledge on international business law to understand what factors shall be taken into consideration for international trade. It aims to provide the content for participants to know the concept and history in the beginning and further to learn contracts and relevant international agreements as well as insurance and related field.

The course aims to analyse how mass media is developing nowadays and what kind of impact does it bring to the society. This course also focusses on key elements constituting contemporary ecosystem of communication. Participants are expected to conduct case studies to learn how communication and mass media across interdisciplinary fields.

This course is based on the frontier international corporate operation theory in the circumstances of Chinese market. It focuses on the key points, including the international enterprise management, classical business model in international enterprise management, cross-cultural management, communication and negotiation, and international human resources management. This course combines theory with practice and provides theoretical guidance and empirical basis for students in the fields of international enterprise management through theoretical explanation and case analysis.

Corporate Finance is a course which studies corporate investment, financing theories and other financial management problems in order to achieve the maximum market value of the corporation in the capital market. In this course we mainly focus on net present value, capital budget, risk and capital assets pricing, dividend policy, M&A, and financial crisis. Our course can provide students with lots of case study and discussion chances to help them better understand how corporate finance functions.

The course aims to lead participants to understand the rapid changing world and analyse those phenomenon and related field both theorical and practical perspectives. The first part of this course is focussing on introducing a set of tools to assess and evaluate for developing an empirical research. Participants are expected to utilise the tools they learned through first part and further apply those theories to analyse cases in the real world.

Changes in the international market have always been unpredictable. Before 2000, no one would think that Motorola would fall. In 2005, no one believed that Nokia would have such a big recession. For enterprises, the focus of marketing is to gain insight into customer needs and create value for the company, but also to bring profits to themselves and continue to grow. This course is mainly for the responsible person or senior executive of the company, and discusses the relevant content of the marketing of the international market.