<p>Target StudentsThis is an introductory marketing course, and there is no prerequisite for taking the course. This is also a core business and management course, and it is appropriate for business school students in their first or second year. Course Description This course provides you with a comprehensive introduction to the principles of marketing, covering a wide range of fundamental marketing models, theories, concepts, frameworks and processes.

This course will introduce students to the frameworks and concepts of marketing in a cross-cultural context with the specific focus on China. It will allow students to explore and master marketing approaches in a global environment with emphasis on marketing and branding strategies, and consumption behavior in the Chinese context.

Study of major works in the literary traditions of China and Japan, including haiku, noh, Tale of Genji, kabuki, Tang poetry, Ming theater, and the colloquial tale. Same as CWL 275. No knowledge of Chinese or Japanese language required. This course satisfies the General Education Criteria for: Cultural Studies - Non-West Humanities – Lit & Arts

This is an introductory course in statistics designed to provide students with the basic concepts of data analysis and statistical computing. Topics covered include basic descriptive measures, measures of association, probability theory, confidence intervals, and hypothesis testing. The main objective is to provide students with pragmatic tools for assessing statistical claims and conducting their own statistical analyses.

Introduction to Contemporary Chinese Aesthetics

Kinematics and dynamics of machinery, including introduction to user-centered design and design thinking, analytical and computer-aided design of kinematics, dynamic force analysis, principle of virtual work, cam and gear design, and balancing. Project-based learning of multi-mechanism system design, analysis, fabrication, and evaluation. Prerequisite: ME 270, TAM 212, and TAM 251.

Design and analysis of machinery for load-bearing and power transmission. Consideration of material failure modes, including yielding, fracture, and fatigue. Design and selection of machine elements: threaded fasteners, springs, rolling-element bearings, fluid film lubrication, gears and friction drives. Prerequisite: ME 330 OR CEE 300; ME 370.

Lectures by faculty and invited authorities, concerning the ethics and practices of mechanical engineering/engineering mechanics, as well as its relationship to other fields of engineering, to economics, and to society.

This course examines the interaction of media and society in China. It provides an overview of major theories and perspectives on the social shaping and consequences of Chinese media. Topics range from the development of print, electronic, and digital media, to the political and cultural implications of journalism and communication in China. The main goal of the course is to help students understand the social control and social change dynamics between Chinese media and other social institutions.

<table style="border-collapse:collapse; width:59px" width="58"> <colgroup> <col style="width:44pt" width="58" /> </colgroup> <tbody> <tr>